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Lure New York

142 Mercer, New York, NY 10012

Hours of Service:

Monday: 11:00am - 9:00pm

Tuesday: 11:00am - 9:00pm

Wednesday: 11:00am - 9:00pm

Thursday: 11:00am - 9:00pm

Friday: 11:00am - 10:00pm

Saturday: 11:00am - 10:00pm

Sunday: 12:00pm - 9:00pm

(Hours of Service May Vary)
Sticky Cinnamon Buns

Mandarin, Toasted Pecans, Toffee

-
Grilled Asparagus Benedict

Smoked Salmon, Hollandaise

-
Lobster Frittata

New Potatoes, Zucchini, Feta, Basil

-
Slow Baked Black Sea Bass

Morels, Asparagus, Spiced Sweet Peas

-
Steamed King Crab Legs

Drawn Lemon Butter, Ramp Salsa Verde

-
Clam Chowder

littleneck clams, bacon

$16.00
Spring Pea Soup

sweet peas, mint, créme fraîche

$14.00
Lobster Bisque

cognac, créme fraîche

$18.00
Chopped Greek Salad

cucumber, tomato, peppers, red onion, romaine, black olives, slab feta

$17.00
Shaved Asparagus Salad

lemon dressing, frisée, pine nuts, pecorino

$16.00
Sesame Crusted Tuna Salad

butter lettuce, radishes, avocado, carrot ginger dressing

$23.00
Cobb Salad

roquefort, egg, avocado, bacon, romaine, dijon vinaigrette

$19.00
Edamame

sea salt

$6.00
Deviled Eggs

american caviar

$15.00
Crab Cake

champagne mango, chili, avocado, basil aioli

$21.00
Crispy Calamari

smoked chili glaze

$18.00
Hamachi Crudo

marinated tomatoes, crispy plantains, cilantro salt

$22.00
Salmon Poke

avocado, ponzu, aji amarillo

$21.00
Tempura Shrimp

spicy sesame mayo

$20.00
Buffalo Chicken Lollipops

celery, bleu cheese

$14.00
Kanpachi Sashimi

wasabi leaf, ponzu

$21.00
Grilled Mahi Mahi Tacos

crispy corn tortillas, pineapple, tomato, spicy mayo

$23.00
Miso Glazed Salmon

sugar snap peas, shiitake mushrooms, pea shoots, toasted seasme seeds

$34.00
Branzino à La Plancha

roasted fennel, carrots, champagne nage

$37.00
Steamed Red Snapper

bok choy, jasmine rice, red curry broth

$35.00
Pan Roasted Halibut

spring onions, sugar snaps, morels, favas

$36.00
Lobster Ravioli

plum tomato sauce, mascarpone

$25.00
Classic Fish & Chips

$24.00
Crispy Shrimp Basket

$26.00
The Combo Basket

$34.00
Crispy Chicken Club

bacon, tomato, american cheese, brioche, french fries

$19.00
Classic Lobster Roll

vegetable slaw, brioche, salt vinegar chips

$30.00
Shrimp Po' Boy

shredded lettuce, tomato, onion, pickle, remoulade

$23.00
Grilled Tuna Burger

wasabi mayo, brioche, cucumber salad

$20.00
Chicken Paillard

mozzarella, roasted peppers, balsamic, seven grain, salt vinegar chips

$19.00
Grilled Steak

arugula, horseradish, red onion, baguette, house salad

$26.00
The Burger

"Bash Style" Bacon & Onion Jam, Shaved Pickles, French Fries; "Lure Style" the Works W/Onion Rings & French Fries

$21.00
Sautéed Spinach

$10.00
Roasted King Trumpets

$12.00
Whipped Potatoes

$9.00
French Fries

$10.00
Onion Rings

$9.00
Jasmine Rice

$9.00
Bok Choy & Sesame Seeds

$10.00
Clam Chowder

littleneck clams, bacon

$16.00
Spring Pea Soup

sweet peas, mint, créme fraîche

$14.00
Lobster Bisque

cognac, créme fraîche, chives

$18.00
Kale Caesar

parmesan, country croutons

$15.00
Shaved Asparagus Salad

lemon dressing, frisée, pine nuts, pecorino

$16.00
Roasted Baby Beets

orange, pistachios, goat cheese mousse

$15.00
Edamame

sea salt

$6.00
Deviled Eggs

american caviar, chive

$15.00
Buffalo Chicken Lollipops

celery, blue cheese

$14.00
Crab Cake

champagne mango, chili, avocado, basil aioli

$21.00
Crispy Calamari

smoked chili glaze

$18.00
Lobster Croutons

golden garlic, chilis, sourdough

$19.00
Tuna Tataki

ponzu, oranges, crispy shallots, basil

$21.00
Hamachi Crudo

marinated tomatoes, crispy plantains, cilantro salt

$22.00
Salmon Poke

avocado, ponzu, aji amarillo

$21.00
Tempura Shrimp

spicy sesame mayo

$20.00
Crispy Blue Point Oysters

lemon caper tartar sauce

$21.00
Lobster Ravioli

plum tomato sauce, mascarpone

$19.00
Grilled Spanish Octopus

white beans, chorizo, frisée, finger chilies

$23.00
Tuna Tacos

cucumber, avocado, soy vinaigrette

$18.00
Kanpachi Sashimi

wasabi leaf, ponzu

$21.00
Crispy Sushi Rice

spicy tuna, blue crab or yellowtail & jalapeño

$18.00
Steamed Red Snapper

bok choy, jasmine rice, red curry broth

$35.00
Branzino à La Plancha

roasted fennel, carrots, champagne nage

$37.00
Nori Crusted Tuna

garlic fried rice, broccoli, citrus emulsion

$39.00
Miso Glazed Salmon

sugar snap peas, mushrooms, pea shoots

$34.00
Seared Diver Scallops

young zucchini, cauliflower, pine nut raisin gremolata

$38.00
Pan Roasted Halibut

spring onion, snap snaps, morels, favas

$36.00
Grilled Whole Daurade

baby carrots, onion, agrodolce

$39.00
Lobster Fra Diavolo

squid ink tagliatelle, shrimp, calamari, spicy tomato

$48.00
Classic Lobster Roll

brioche, vegetable slaw, salt & vinegar chips

$30.00
Crispy Asian Snapper

spicy ginger, fried rice, stir fried vegetables

$68.00
Roasted Organic Chicken

meyer lemon potatoes, artichokes, spinach, basil

$32.00
Seared "Jalapeño" Sirloin

sautéed jalapeños, mushrooms, teriyaki, jasmine rice

$44.00
New York Strip

shishito peppers, king trumpets, rosemary oil

$45.00
Filet Mignon

swiss chard, maitake mushshrooms, parmesan jus

$45.00
The Burgers

"Bash Style" Bacon & Onion Jam, Shaved Pickles, French Fries; "Lure Style" the Works w/ Onion Rings & French Fries

$21.00
Filet Mignon & Grilled Lobster Tail

scalloped potatoes, shallot butter

$49.00
Sautéed Spinach

$10.00
Roasted King Trumpets

$12.00
Whipped Potatoes

$9.00
French Fries

$10.00
Bok Choy & Sesame Seeds

$10.00
Lobster Mac N' Cheese

$15.00
Onion Rings

$9.00
Grilled Asparagus

$10.00
Fresh Pastry Basket

Chocolate Croissant, Blueberry Crumb Muffin, Bacon Cheddar Scone, Banana Nut

$12.00
Sugar Beignets

Lemon Curd, Raspberries

$9.00
Country Toast

Ricotta, Persimmons, Olive Oil

$8.00
Brioche French Toast

Toasted Almonds & Powdered Sugar

$16.00
Blueberry & New York Maple Syrup

$15.00
Banana Chocolate Chip

with New York Maple Syrup

$16.00
Three Eggs Any Style

Hash Browns and Toast

$16.00
Baked Eggs

Kale, Oysters, Parmesan, Chili

$23.00
Benedicts

Hash Browns and Salad

$16.00
Smoked Salmon Scramble

Herb Cream Cheese, Toast

$18.00
Egg White Frittata

Ricotta, Scallion, Dill

$18.00
Crab Omelette

Tomato, Avocado, Swiss Cheese, Hash Browns

$17.00
Mushroom Omelette

Cremini Mushrooms, Spinach, Onions, Hash Browns

$16.00
Huevos Rancheros

Black Beans, Ham, Salsa Verde, Queso Fresco, Tortillas

$18.00
Smoked Fish

Cucumber, Herb Cream Cheese, Gravlox, Whitefish Salad, Tomato, Everything Bagel

$25.00
Steel Cut Oats

Persimmons & Cream

$14.00
Homemade Granola

Greek Yogurt, Bananas, Blueberries, Honey

$13.00
Breakfast Sandwich

Italian Sausage, Tomato Cheddar, Fried Egg, Maple Butter, English Muffin

$19.00
New England Clam Chowder

Littleneck Clams, Smoked Bacon

$16.00
Butternut Squash Soup

Roasted Pumpkin Seeds, Maple Créme Fraîche, Chive

$14.00
Crispy Chicken Club

Bacon, Lettuce, Tomato, American Cheese

$19.00
Burger

"Lure Style" Special Sauce, American Cheese, Lettuce, Tomato, Pickle

$21.00
Fish & Chips

Beer Battered Codfish, Tartar Sacue, French Fries

$22.00
Mahi Mahi Tacos

Crispy Corn Tortillas, Pineapple, Tomato, Spicy Mayo

$23.00
Classic Lobster Roll

Brioche, Vegetable Slaw, Salt & Vinegar Chips

$30.00
Cobb Salad

Roquefort, Avocado, Bacon, Egg Dijon Vinnaigrette

$17.00
Hash Browns

$5.00
Fresh Fruit

$6.00
Breakfast Sausage

$6.00
Slab Bacon

$7.00
English Muffin

$4.00
Toast

$3.00
French Fries

$8.00
Onion Rings

$8.00
Black Seed Bagel

$5.00
Housemade Sodas

Cucumber & Elderflower; Blackberry Mint Lemonade; Lychee & Ginger.

$6.00
Freshly Squeezed Juice

$5.00
Tea

$4.00
Coffee

$4.00
Cappucino

$4.00
Espresso, Macchiato

$5.00
Mimosa

Orange Juice, Curaçao, Sparkling Wine

$16.00
Bellini

Fresh Peach, Prosecco

$16.00
Air Mail

Aged Rum, Local Honey, Champange

$14.00
Eye Opener

Sake, Pisco, Cucumber, Mint

$12.00
Rise & Shine

Aged Rum, Sherry, Coconut Cream, Cold Brew

$14.00
Bloody Mary Royale

Oyster Shooter

$18.00
Red Snapper

Gin, House Made Mary, Old Bay

$14.00
Bloody Maria

Tequila, House Made Mary, Spicy Salt

$14.00
Hot Toddy

Brandy, Rum, Honey, Lemon, Spices

$12.00
Irish Coffee

Irish Whiskey, Coffee, Cream

$14.00
Blue Point, New York

$4.00
Beau Soleil, New Brunswick

$4.00
East Beach Blonde, Rhode Island

$3.50
Kumamoto, Washington

$4.50
Kusshi, British Columbia

$4.00
Fanny Bay, British Columbia

$4.00
Littlenecks Clams

$2.00
Shrimp Cocktail

$18.00
Empress Crab Claws

$20.00
Seafood Salad

$18.00
Chilled 1/2 Lobster

$19.00
Chilled Whole Lobster

$35.00
American Sturgeon

Traditional garnish, brioche toast

$65.00
Big Eye Tuna

$6.00
Yellowtail (Hamachi)

$6.00
Kanpachi

$7.00
Shrimp

$5.00
King Salmon

$7.00
Arctic Char

$6.00
Japanese Snapper

$7.00
Mackerel

$7.00
Sea Bass

$6.00
Toro

-
Shiitake Mushroom

$4.50
Scallop

$6.00
Fluke

$4.50
Shima Aji

$7.00
Octopus

$6.00
King Crab

$7.00
Eel (Freshwater)

$5.25
Sea Eel

$6.50
Sea Urchin

$8.00
Egg (Tamago)

$4.50
Salmon Roe

$5.50
Kumamoto Oyster

$4.50
Yellowtail Scallion

$13.00
Spicy Big Eye Tuna

$13.00
Shrimp Tempura

$13.00
Toro Scallion

$19.00
Shrimp Cucumber

$13.00
Avocado

$8.00
Salmon Avocado

$11.00
Eel Avocado

$13.00
Spicy Scallop

$13.00
Cucumber

$8.00
King Crab California

$13.00
Salmon Skin

$9.00
Daikon

$8.00
Deluxe

2 Oysters, 2 Shrimp, 2 Clams, 4 Crab Claws, Seafood Salad

$35.00
Royale

6 Oysters, 4 Shrimp, 6 Clams, 6 Crab Claws, Seafood Salad

$95.00
Grande

12 Oysters, 8 Shrimp, 8 Clams, 10 Crab Claws, Seafood Salad & 1 lb. Lobster

$155.00
4 Beau Soleil with Pineapple Relish

$17.00
4 Kushi with Jalepeño Ponzu

$18.00
4 Kumamoto with Wasabi Leaf

$20.00
Combo 4 of Each (12)

$50.00
Dragon Roll

eel & cucumber topped w/ thinly sliced avocado

$19.00
Lure House Roll

shrimp tempura topped w/ spicy tuna

$21.00
Yellowtail Jalapeño Roll

spicy yellowtail topped w/ sliced jalapeños

$19.00
Lobster Tempura Roll

lobster tail w/ tobiko, spicy mayo & avocado

$21.00
Miso Salmon Roll

miso cured salmon w/ soy paper, avocado & cucumber

$18.00
Dynamite Roll

spicy scallop topped w/spicy tuna, yellowtail & tobiko

$19.00
Rainbow Roll

tuna, yellowtail, salmon, whitefish, shrimp, avocado

$20.00
Sushi Only

10 pcs sushi & 1 roll

$55.00
Sushi & Sashimi

4 pcs sushi, 4 varieties of sashimi & 1 roll

$45.00
Sashimi Combo

7 varieties of sashimi

$48.00
Warm Chocolate Cake

Salted caramel ice cream, caramel popcorn & chocolate pudding

$12.00
Apple Walnut Crumble

Vanilla ice cream

$11.00
Butterscotch Pot De Crème

Vanilla crème & toasted almond english toffee

$11.00
Fresh Fruit & Sorbet

Seasonal fruits & sorbets

$10.00
Birthday Cake

Individual chocolate cake with chocolate pudding & chocolate frosting

$15.00
Lemon & Raspberry Tart

lemon honey crème, pistachio crumble, raspberry marmalade, pistchio ice cream

$12.00
Cookie Plate

$10.00
Ice Cream Sandwiches

Four varieties of our handmade signature dessert

$13.00
Chocolate

$9.00
Salted Caramel

$9.00
Vanilla

$9.00
Toasted Marshmallow

$9.00
Green Tea

$9.00
Coconut

$9.00
Blood Orange

$9.00
Meyer Lemon

$9.00
Raspberry

$9.00
Chili Spiced Hot Chocolate

House-made hot chocolate, maker's mark bourbon, ancho reyes chili liqueur

$12.00
Shipwrecked

Olmeca Altos Reposado Tequila, Giffard Banana Liqueur, Coconut & Pineapple

$12.00
Angel's Envy

$18.00
Blanton's

$22.00
Buffalo Trace

$20.00
Four Rose's "Single Barrel"

$22.00
Balvenie 14 Yr "caribbean Cask"

$22.00
Chivas 25 Yr

$40.00
Glenfiddich 18 Yr

$24.00
Glenfiddich 21 Yr

$55.00
Glenlivet 18 Yr

$21.00
Glenlivet 21 Yr

$60.00
Macallan 18 Yr

$45.00
Macallan 25 Yr

$55.00
Hakushu 12 Yr

$30.00
Hakushu 18 Yr

$45.00
Hibiki 12 Yr

$22.00
Nikka "Coffey Grain"

$18.00
Nikka "Yoichi" 15 Yr

$32.00
Knob Creek 100 Proof Rye

$18.00
Jameson's "Black Barrel"

$18.00
Middleton's Irish

$45.00
Appleton Estate 21 Yr

$55.00
Facundo Paraiso Xa

$50.00
Mount Gay Xo

$18.00
Plantation 20 Yr

$24.00
Ron Zacapa Xo

$22.00
Jose Cuervo Reserva De La Familia

$34.00
Don Julio 1942

$42.00
Tequila Ocho Anejo

$24.00
Casa Dragones Joven

$65.00
Poli Grappa "Elegante"

$16.00
Poli Grappa "Merlot"

$20.00
Poli Grappa "Moscato"

$22.00
Marolo Grappa "Camomille "

$30.00
Marolo Grappa "Brunello"

$38.00
Delemain Xo

$25.00
Hine Triomphe

$35.00
Larresingle Vsop

$25.00
Camut, Calvados 6 Yr

$16.00
Camut, Calvados 25 Yr

$40.00
Niepoort "Morgadio Da Calcada" Tawny

$12.00
Niepoort "Colheita" 2005

$18.00
Taylor Fladgate "20 Year Tawny"

$20.00
Graham's 1994

$35.00
Madeira, Barbeito Freitas "Malvasia" 2000

$30.00
Cotes Du Jura, Labat "Vin De Paille" 2005

$25.00
El Maestro Sierra, "Pedro Ximenez" Px

$15.00
Lustau "Solera Reserve Deluxe Cream"

$14.00
Lustau "Amontillado" Px

$18.00
El Maestro Sierra "Amontillado" 12 Year

$20.00
Don Px "Gran Reserva" 1959

$49.00
Moscato D'asti, Vietti "Cascinetta" 2013

$10.00
Jurancon, Domaine Cauhape 2009

$12.00
Sauternes, Chateau Les Justices 2006

$20.00
Kracher "Auslese Nummer 3" 2009

$30.00
Muscat Du Cap Corse, Morengo 2007

$20.00
Sparkling Sake, Bunny

$9.00
Plum Sake, Kamoizumi "Umelicious"

$15.00
Cava, Gramona "Gran Cuvée", 2013, Penedés

$15.00
Crémant De Loire Rosé, Domaine De Bois Moze, Nv, France

$16.00
Champagne Brut, Veuve Clicquot, Nv, France

$22.00
Champagne Rosé, Laherte Frères, Nv, France

$25.00
Champagne, Dom Pérignon, France

$50.00
Verdicchio Dei Castelli Di Jesi, Bucci 2013, Marche

$14.00
Sauvignon Blanc, Sineann, 2013, Marlborough

$15.00
Sancerre, Roger Champault "Les Pierris" 2013, Loire Valley

$17.00
Grüner Veltliner, Rainer Wess "Wachauer" 2013, Austria

$15.00
Riesling, Joh. Jos. Prüm 2011, Mosel

$16.00
Chenin Blanc, L'ecole 2013, Washington

$13.00
Chardonnay, Chappellet "Cervantes" 2012, Sonoma Coast

$16.00
Chassagne Montrachet, Jean-Yves Devevey 2011, Burgundy

$25.00
Pinot Noir, L'oliveto, 2013, Russian River

$15.00
Cotes De Provence, Minuty, 2014, Provence

$17.00
Pinot Noir, Domaine Chevalier, 2012, Burgundy

$16.00
Pinot Noir, Union Wine "Alchemist", 2012, Willamette Valley

$20.00
Grenache/Syrah, Domaine De Beaurenard "Rasteau", 2012, Rhone Valley

$14.00
Nebbiolo, Vietti "Perbacco", 2011, Piedmont

$16.00
Mencía, Losada Viños De Finca "El Pajaro", 2012, Castilla Y León

$13.00
Cabernet Sauvignon, Stack House, 2011, Napa Valley

$16.00
Merlot Blend, Château Fourcas-Dupre, 2009, Bordeaux

$18.00
Cabernet/Merlot/Malbec, Hourglass "Hgiii", 2012, Napa Valley

$25.00
Junmai Ginjo, Tozai "Living Jewel"

crisp and refreshing, hints of tangy fruit

$13.00
Tokubetsu Honjozo, Takatenjin "Sword of the Sun"

elegant and lush with melon and pear

$16.00
Nigori Tokubetsu Junmai, Rihaku "Dreamy Clouds"

flavors of pineapple, pear and apricot, slightly cloudy

$17.00
Junmai Daiginjo, Konteki "Tears of Dawn"

toasty rice and jasmine flowers with banana and vanilla note

$20.00
Ginjo, Dewazakura "Green Ridge"

floral and fuity

$30.00
Nigori, Tozai "Voices in the Mist"

citrus and banana

$35.00
Junmai Gingo, Pride of the Village

violets, pear and mint

$50.00
Junmai Daiginjo, Takasago Ginga Shizuku "Divine Droplets"

tastes of melon, herbs and vanilla essence

$80.00
Nigori, Kamoizumi "Summer Snow"

mild and creamy

$54.00
Junmai, Shirataki "Sara Wind"

light and refreshing

$62.00
Junmai Daiginjo, Hoyo Kura "Fair Maiden"

pear and honey

$70.00
Junmai Daiginjo, Mizbasho

soft and elegant

$78.00
Junmai Ginjo, Tyku "Black"

crisp and refreshing

$55.00
Junmai Ginjo, "Hawk in the Heavens"

dry and crisp, round finish

$70.00
Tokubetsu Junmai, Ama No to "Heaven's Door"

fresh and floral

$80.00
Junmai Ginjo, Kanbara "Bride of Fox"

pistachio and honeydew

$90.00
Junmai Daiginjo, Wakatake "Demon Slayer"

clean and crisp

$125.00
Junmai Daiginjo, Kokuryu "Gold Dragon"

smooth and aromatic

$150.00
Midnight Voyage

fords gin, maple syrup, amaro montenegro & angostura bitters

$16.00
Red Sea

absolut elyx, pomegranate, hibiscus, fresh lemon & local honey

$18.00
Green Tea Party

absolut, green tea, citrus, shiso & mint

$16.00
Spice Trade

champagne, jim beam black, cinnamon cordial & citrus

$17.00
Ancient Mariner

appleton v/x, aperol, passion fruit & smoked chili

$18.00
Mercer Street Swizzle

olmeca altos blanco, amontillado lime & lemongrass-ginger cordial

$17.00
Silk Road

sake, st. germain, kappa pisco, lychee & yuzu

$16.00
Fire in the Hole

maker's mark bourbon, fire roasted dates & orange bitters

$16.00
Smuggler's Blues

flor de cana, amaro nonino, blackberry & cane sugar

$18.00
Great Adventure

del maguey vida mezcal, ancho reyes liqueur & ruby red grapefruit

$17.00
Bloody Mary Royale

absolut elyx, lure bloody mary mix shrimp & oyster shooter

$18.00
Kirin Light

$9.00
Heineken

$8.00
Brooklyn Lager

$9.00
Corona

$9.00
Stella Artois

$9.00
Southern Tier Ipa

$9.00
Hitachino White

$12.00
Sapporo 22oz.

$14.00

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